Last updated: August 28, 2026
Aufelia operates this store and website, including the data, content, features, tools, products, and services provided to you, the customer, to offer you a curated shopping experience (the “Services”). Aufelia uses technology provided by Shopify that enables us to provide the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, or otherwise conduct a transaction through the Services, or when you otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your personal information is collected, used, and disclosed as described herein.
Personal Information We Collect or Process
When we use the term “personal information,” we mean information that identifies you or that can reasonably be linked to you or another individual. Personal information does not include information that has been collected anonymously or has been de-identified so that it cannot identify you or reasonably be linked to you.
We may collect or process the following categories of personal information — including inferences derived from such information — depending on how you interact with the Services, where you reside, and what is permitted or required by applicable law:
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Contact details, including your name, address, billing address, shipping address, telephone number, and email address.
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Financial information, including credit card numbers, debit card numbers, financial account information, payment card information, transaction details, payment method, payment confirmation, and other payment-related information.
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Account information, including your username, password, security questions, preferences, and settings.
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Transaction information, including the items you view, add to your cart, save to your wishlist, or purchase, as well as items you return, exchange, or cancel, and your previous transactions.
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Communications with us, including information you provide when communicating with us, such as when submitting a customer service request or complaint.
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Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
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Usage information, including information relating to your interaction with the Services, such as how and when you use or browse them.
Sources of Personal Information
We may collect personal information from the following sources:
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Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
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Automatically through the Services, including information from your device when you use our products or services or visit our websites, as well as through the use of cookies and similar technologies.
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From our service providers, including when we engage them to provide certain technologies or when they collect or process personal information on our behalf.
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From our partners or other third parties.
How We Use Your Personal Information
Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:
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Providing, personalizing, and improving the Services. We use your personal information to provide the Services, including fulfilling our contract with you, processing payments, managing orders, remembering your preferences and items of interest, sending account-related notifications, processing purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, arranging shipping, facilitating returns and exchanges, allowing you to post reviews, and providing you with a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to personalize and improve the Services.
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Marketing and advertising. We use your personal information for marketing and promotional purposes, including sending commercial, advertising, and promotional communications by email, text message, or postal mail, as well as displaying online advertisements for products or services on the Services or on other websites, including based on items you have previously purchased, added to your cart, or other activities carried out through the Services.
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Security and fraud prevention. We use your personal information to authenticate your account, provide a secure shopping and payment experience, detect, investigate, or take action regarding potential fraudulent, illegal, dangerous, or malicious activity, protect public safety, and maintain the security of our services. If you choose to use the Services and create an account, you are responsible for maintaining the confidentiality of your login credentials. We strongly recommend that you do not share your username, password, or other account information with anyone.
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Communicating with you. We use your personal information to provide customer support, respond to your requests, provide services effectively, and maintain our business relationship with you.
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Legal purposes. We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement agencies or governmental authorities, as well as to investigate or participate in civil discovery, potential or actual litigation, or other legal proceedings, and to enforce or investigate potential violations of our terms or policies.
How We Disclose Personal Information
Under certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:
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With Shopify, service providers, and other third parties that provide services on our behalf, such as IT management, payment processing, data analytics, customer service, cloud storage, order management, and shipping services.
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With business and marketing partners to provide marketing services and display advertising. For example, we use Shopify to support personalized advertising through third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have the right to request that we do not share your information for personalized advertising and marketing purposes based on your online activity across different merchants and websites. You may exercise your rights to opt out of such uses.
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When you direct us, request us, or otherwise consent to the disclosure of certain information to third parties, for example, to ship products to you or through the use of social media widgets or login integrations.
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With our affiliates or, generally, within our corporate group.
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In connection with a business transaction, such as a merger or insolvency proceeding, to comply with applicable legal obligations, including responding to subpoenas, search warrants, or other similar requests, to enforce our Terms of Service or applicable policies, and to protect or defend the Services, our rights, and the rights of our users or other individuals.
Third-Party Websites and Links
The Services may contain links to websites or other online platforms operated by third parties. If you access links that direct you to websites or platforms that are not affiliated with or controlled by us, we recommend that you review their privacy and security policies and their terms and conditions.
We do not guarantee or accept responsibility for the privacy or security of such websites, including the accuracy, completeness, or reliability of the information they contain. Information you provide in public or semi-public spaces — including information you share on third-party social media platforms — may also be visible to other users of the Services and users of those third-party platforms, without limitations on its use by us or by third parties.
The inclusion of such links does not, by itself, imply any endorsement of the content of such platforms or their owners or operators, unless expressly stated on the Services.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “absolute security.” In addition, any information you send to us may not be protected during transmission. We recommend that you do not use unsecured channels to send us sensitive or confidential information.
The length of time we retain your personal information depends on several factors, such as the need to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.
Your Rights and Choices
Depending on where you reside, you may have some or all of the following rights with respect to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in some cases we may deny your request where permitted by applicable law.
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Right of access. You may have the right to request access to the personal information we hold about you.
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Right to deletion. You may have the right to request that we delete the personal information we hold about you.
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Right to correction. You may have the right to request that we correct inaccurate personal information we hold about you.
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Right to data portability. You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, under certain circumstances and subject to certain exceptions.
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Right to opt out of the sale or sharing of data for personalized advertising. Depending on where you reside, you may have the right to opt out of the “sale” or “sharing” of your personal information, or to object to the processing of such information for purposes considered “targeted advertising” under applicable privacy laws. You may exercise your rights to opt out of such uses.
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Communication preferences. We may send you promotional emails, and you may opt out of receiving them at any time by using the unsubscribe option included in our promotional emails. If you opt out, we may still send you non-promotional emails, such as emails relating to your account or orders you have placed.
If you reside in the United Kingdom or the European Economic Area (EEA), and subject to the exceptions and limitations provided under local law, you may exercise the following rights in addition to those listed above:
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Right to object to and restrict processing: You may have the right to request that we stop or limit the processing of your personal information for certain purposes.
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Right to withdraw consent: Where the processing of your personal information is based on your consent, you have the right to withdraw that consent. If you withdraw your consent, this will not affect the lawfulness of processing carried out based on your consent before its withdrawal.
You may exercise any of these rights through the methods provided on the Services or by contacting us using the contact details provided below.
We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests, as permitted or required by applicable law.
Where permitted by applicable law, you may designate an authorized representative to submit requests on your behalf to exercise your rights. Before accepting a request submitted by an authorized representative, we may require proof that you have authorized the representative to act on your behalf, and we may require you to verify your identity directly with us.
We will respond to your request within a reasonable period, as required by applicable law.
Complaints
If you have a complaint about how we handle your personal information, please contact us using the contact details provided below.
Depending on where you reside, you may have the right to appeal our decision by contacting us using the contact details provided below or to lodge a complaint with your local data protection authority.
For the EEA, you can find a list of data protection authorities.
International Transfers
Please note that we may transfer, store, and process your personal information outside the country in which you reside.
If we transfer your personal information outside the European Economic Area (EEA) or the United Kingdom, we will use recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses (SCCs) or any equivalent agreement issued by the competent UK authority, as applicable, unless the transfer is made to a country recognized as providing an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons.
We will publish the updated version of this Privacy Policy on this website, update the “Last updated” date, and provide notice of changes as required by applicable law.